A simple tactic to improve your brand Facebook page's organic reach.
As Facebook organic reach continues to drop, some marketers are completely abandoning all hope of having fans see any unpaid posts.
On Social Geek Radio and on this blog, we’ve recently discussed how Facebook Live is like “old school Facebook reach” (thanks to Nick Powills for that phrase!). But what if you simply want to drive fans to your website, landing page, or blog?
The prevalence of Facebook Live videos is further hurting the organic reach of your shared link. It’s a zero sum game; that great organic reach attained by other brands’ Facebook Live videos will take away from your posts’ reach.
How can we get old-school reach numbers on old-school links?
Override the Link
While all organic reach is down, links to posts and pages appear to be doing far worse than photos. Using that to our advantage, we can share a link just as we would share a photo.
Here’s how: Hold on to that copied link that you would normally paste in the posting area. Instead, select Photo first and upload an appropriate image for the post. You may want to first go to that blog or page and save an image from the page. After you’ve uploaded the photo, now you can paste the link. Add text before that link and you’re done.
I’ve been doing this consistently on pages I am managing over the past few months while also occasionally posting similar links as links on alternate days. My Photo + Link posts are all getting 20% to 45% reach each day! The Link posts are getting 2% to 10%.
The Photo + Link posts get 10 times more reach than the links alone. If you’re doing this now or will being trying it out, I’d love to hear about your results!